With the increasing popularity of digital content, businesses are making the shift towards interactive and large-scale digital signage. But what exactly is digital signage, and how can you leverage it to your advantage?
Read on for an overall understanding of digital signage, examples of its applications, and tips on finding the right solution for your business.
What is Digital Signage?
Digital signage, also known as electronic signage, utilizes display technologies such as LED walls (or video walls), projections, and LCD monitors to showcase videos, directions, menus, marketing messages, or digital images.
Digital screens serve various purposes across different settings including public spaces, museums, arenas, churches, educational institutions, retail stores, offices, and restaurants. It facilitates functions like wayfinding, messaging, marketing, and outdoor advertising.
Examples of Digital Signage
Digital signage serves multiple purposes, from providing public information and conveying internal communication to enhancing customer service, promotions, and brand recognition. It’s a great tool for influencing customers on latest offerings and improving consumer experiences through interactive screens.
Now that you understand what digital signage is, here are some impactful ways it can be utilized:
Promotions
Digital displays are ideal for showcasing promotions related to products, services, events, and sales. With multimedia capabilities including video, animation, and 3D graphics, advertisers can create compelling content such as static ads, product demonstrations, or video testimonials. Retail environments frequently utilize digital displays to attract and inform customers.
Interactive Forms & Games
Why limit digital screens to displaying static information? Empower users to interact with your digital signage. Interactive digital screens allows users to select content, play games, and even subscribe to email newsletters, providing you with valuable customer insights for marketing purposes.
Service Offerings
Instead of traditional paper menus or static displays, businesses can creatively present their service offerings using digital signage. Restaurants, salons, spas, auto repair shops, and fitness studios can utilize digital displays on walls, windows, or digital screens to feature rotating content and detailed information.
Inspirational Quotes
Digital signage is more than just advertisements. You can engage, entertain, and inspire your audience by featuring famous quotes. Incorporating inspirational quotes into your digital screens not only enhances engagement but also uplifts the mood of your visitors. Gyms, health and wellness centers, and open offices can effectively use inspirational quotes to foster productivity and create a welcoming atmosphere.
Social Media Streams & News
Integrate the online world into your office environment with digital displays that synchronizes with your Facebook, Twitter, and Instagram feeds. Curate hashtag mentions creatively to amplify your brand’s presence in real-time. This interactive approach not only engages fans by showcasing their contributions but also positions your content as a valuable source of information.
Company Memos for Recognition
Replace traditional emails and paper memos with updates delivered via digital screens strategically placed in employee areas like lounges and break rooms. This approach is not only efficient but also enhances workplace communication and morale. Visual-based content on digital screens tends to capture more attention than text-heavy documents. Tools like Hoopla can further enhance engagement by allowing sales teams to track their rankings and celebrate successes together in real-time.
Maps
Many large organizations rely on static maps to guide visitors, but these maps lack flexibility and require manual updates whenever changes occur. Digital wayfinding maps offer a more dynamic solution. They can be updated in real-time and incorporate interactive tools for personalized directions based on user input.
Directories
Digital displays plays a crucial role in modern organizations by providing essential resources like directories. In addition to aiding wayfinding, digital directories streamline access to necessary information. Integrating directories into wayfinding screens simplifies navigation through complex environments, allowing guests to quickly locate specific offices or services with ease.
Emergency Messages
In emergencies, effective communication is paramount. Digital screens enhances emergency communication by enabling comprehensive communication plans that can be swiftly updated across multiple screens throughout facilities. This ensures that critical safety and emergency messages are efficiently distributed to all staff members.
A Note on Costs
While many businesses perceive digital signage as expensive, technological advancements have significantly reduced costs, making solutions like large LED video walls more accessible to a wider range of businesses.
The Bottom-Line
Digital displays offer huge benefits for businesses, ranging from marketing and morale boosting to enhancing wayfinding capabilities. With digital signage, you can effectively convey your message in an engaging and captivating manner.
Whether you’re looking to strengthen your marketing efforts, motivate your team, or create a standout presence, digital screens, coupled with a reliable partner like WAULY, provides a powerful and affordable solution.
