The evidence is undeniable: digital signage is incredibly effective. It’s no wonder the digital signage industry continues to grow rapidly – it truly delivers results.
From retail to education, these digital signage statistics empower businesses and organizations across all sectors to engage their audiences like never before.
Still skeptical?
Take a look at these compelling digital signage statistics. As you read, consider how digital signage can be strategically implemented at your company for maximum impact.
1. 80% of Customers Choose to Enter Stores After Seeing Digital Signage
Struggling to attract new customers to your store? Digital signage could be the solution you need.
According to a 2012 survey by FedEx Office, an impressive eight out of ten consumers entered an unfamiliar store after noticing a digital sign. This statistic underscores the immense potential of digital signage as a magnet for retail traffic.
In a world full of distractions, a bright digital sign effectively captures attention and draws in potential customers.
For restaurant owners, digital menu boards placed strategically can entice pedestrians to explore your offerings and step inside.
2. 19% of Consumers Made Impulse Purchases After Seeing Digital Ads
Digital signage doesn’t just draw customers in – it also drives sales.
A study by Arbitron found that 19% of consumers made impulse purchases after seeing a digital signage ad. This highlights digital signage as a powerful tool for boosting revenue.
For retail store owners looking to increase earnings, investing in digital signage is a smart move.
3. 70% of Hotel Guests Find Digital Signage Entertaining!
Digital signage and hotels are a perfect combination. Hotel owners can adopt digital signage for:
- Digital reader boards showcasing hotel events
- Digital wall art for restaurants
- Digital menu boards for cafés and gift shops
- Virtual concierge displays
These are just a few of the innovative ways digital signage is transforming the hospitality industry.
And the best part? Hotel guests love it!
According to a guide by KeyWest Technology, 70% of hotel guests find digital displays entertaining. Digital signage not only grabs their attention but also provides them with valuable information.
4. Digital Signage Grants a Recall Rate of 83%
An advertisement isn’t effective if customers can’t remember it. Traditional advertising methods often lack the impact needed to be memorable.
Digital signage, on the other hand, stands out.
A 2015 study by the Out of Home Advertising Association of America (OAAA) revealed that digital signage boasts a recall rate of 83%.
This means that when consumers see a digital ad, they remember it. Furthermore, digital signage that incorporates animations and videos captures even more attention compared to static displays.
5. Digital Media in Public Venues Reaches More Consumers Than the Internet or Facebook
This statistic is particularly striking because of its implications.
An in-depth study by Arbitron found that digital media in public venues reaches 70% of Americans, surpassing the reach of the Internet (43%) and Facebook (41%).
If you’re focusing all your digital media efforts online, you could be missing a significant portion of your audience. Utilizing digital signage in public spaces is the most effective way to maximize your media’s reach.
6. Digital Signage Reaches 135 Million People a Week
Looking to boost brand awareness? Digital signage is the way to go.
The same Arbitron study found that an astounding 135 million teens and adults see digital signage displays each week in the United States alone.
But that’s just part of the story…
Globally, the reach of digital signage is even greater, connecting with countless people every single day.
7. 71% of Consumers Said Digital Signage Stands Out More Than Online Ads
The impressive recall rate isn’t the only noteworthy finding from the OAAA study. When surveyed, 71% of consumers stated that digital signage stood out more to them than online ads.
Rather than spending your marketing budget on uninspiring online banner ads, you’ll achieve greater impact by investing in digital signage.
8. 29.5% of Customers Are Influenced by Digital Menus
According to a guide by Eclipse Digital Media, nearly 30% of customers make purchasing decisions based on digital menus.
This statistic underscores the significant impact digital signage can have on boosting revenue.
Restaurants, cafes, coffee houses, and other establishments that rely on menus should seriously consider digitizing them.
9. 75% of Hospital Patients Recalled at Least One Message from a Digital Sign
Digital signage plays a crucial role in the medical industry, effectively informing and educating patients during their wait times.
A study by Arbitron Inc. revealed that 75% of hospital patients recalled at least one message from a digital sign. This highlights the effectiveness of digital signage in delivering essential information to patients.
If you have important messages for your patients, incorporating them into your digital signage strategy is highly advisable.
10. Digital Signage Cuts Perceived Wait Times by 35%
Waiting in line is universally disliked, whether it’s in a hospital waiting room or at a restaurant. The frustration of long wait times can be alleviated with the use of digital signage.
According to Digital Signage Today, digital displays can reduce perceived waiting times by 35%.
Giving customers something engaging to do while they wait, such as checking news updates or weather reports, significantly improves their experience compared to waiting idly.
So there you have it 10 Eye-Opening Statistics that speak volumes
With compelling evidence of these digital signage statistics and their effectiveness, it’s time to take action. Whether you’re aiming for increased revenue or happier customers, Wauly is your next step.
Ready to experience the benefits firsthand? Schedule a free consultation with our team today and see how your business transforms with digital signage.
